Maria Mosconi joined us in October 2018 and has been following the commercial side since then, first as assistant to Claudio Farina, and then becoming Export Manager.

How did you get started in the wine business?

Ho iniziato come tecnico di laboratorio in una cantina perché sono diplomata in tecnico di laboratorio chimico e microbiologico. Poi ho fatto un’esperienza al Consorzio Tutela Vini Soave in cui mi occupavo di eventi. Ho fatto poi esperienze sempre legate agli eventi ma in altri settori, fino a quando ho deciso di iniziare il corso di sommelier. Ho poi lavorato da Signorvino per un po’ di anni prima di arrivare da Farina.

What made you fall in love with the wine business?

First of all, I have always really liked wine and then I grew up in this world a bit. My dad always had Garganega land and my grandmother made homemade Recioto di Soave. From there it was a succession of events.

What makes working at the Farina winery so special for you?

It's always an open bet, it's a company that gives you a lot of stimulus and the chance to grow. It is a company where meritocracy is important, a difficult concept especially for the wine sector which is generally a bit old. It is also a company where we work as a team and try to create an environment suitable for this.

The commercial role also includes participation in fairs and tastings, which fair do you like the most?

My favorite fair is definitely Vinitaly because it is very dynamic. Even though these are busy days, you have the opportunity to meet many people, already customers or new ones, and this allows you to expand more than other trade fairs in the sector.

As an Export Manager you often travel, is there a business trip that you particularly enjoyed and that you have fond memories of?

I really liked the last trip I made to the United States because almost a year later, I was contacted by a restaurateur who told me that he started buying Farina wines after the reopening of his restaurant, which had been destroyed by a fire, and he wanted to let me know because he particularly liked them. In general, every time I go to the United States I always have great satisfaction from customers.

Where do you see yourself in five years?

In 5 years I hope to achieve greater awareness and start using the company's management software better, thus becoming more independent at a back office level.